Archive for May, 2009

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Unnecessary Shit

May 21, 2009

At work, we have a book club. It was started about six months ago, and maybe 15 people seemed really interested initially. Now, we have five dedicated members, and every Thursday we meet in a small conference room in the back of the building during the lunch hour. We have a really great time together – it’s a diverse spread of people with wildly different backgrounds and roles in the company. We swap funny stories, and talk about life, the future, the past. We never talk about work, but we do read short stories and poetry. Sometimes we even talk about the book we’re reading, which usually comes in the form of a “book club kit” from our local library.

However, something odd has happened in the last few months. While in the beginning, lunch was “whatever you could get,” it slowly morphed – as these things tend to do – into an opportunity for everyone to splurge a little. Now, every week, we squabble a bit before agreeing on a place we all would like to eat, and then we go and get food to bring back to the office. Sometimes it’s crazy cheap (like the small cafeteria in the AA building next door) and sometimes it’s a little more expensive (like this one time when we went to La Madeleine – bad idea). But what it boils down to is:

We have taken a shared activity that is COMPLETELY FREE in its natural state and turned it into something that damn near requires that money changes hands every time we get together. Not only is that not economical, it’s also not necessary. Book club shouldn’t be about food – it should be about the books. And yet, going out to eat has become a big part of what we do every Thursday.

Last night, my husband and I were discussing our finances (we’re going on vacation next week) and he politely requested that I not participate in the purchasing of lunch food during book club this time around. I began to protest, but was firmly reminded that we truly do need to hang onto every penny we have in preparation for our trip. So I sullenly agreed. This morning, while getting ready for work, I was still sulking and pouting about it. “But I always get lunch with the group! Everyone’s going to be going out except me!” And other such whiny bitchings. I was SO MAD while I was making my peanut butter sandwich that the less immature side of my brain forced me to stop and look at myself for a second.

I was being a total baby, and why? Because for one week, I wasn’t going to be able to participate in a “ritual” that has nothing at all to do with books. And I joined the book club because of the books…not the possibility of food. So I said, “Fuck it!” and decided that everyone else’s eating habits wouldn’t – couldn’t – affect me anymore.

Of course, that got me thinking about all the other useless rituals that we cling to so strongly in this world. How many times have you heard someone say any of the following (or anything similar)?

“But we’re at the movies! We HAVE to buy popcorn!”

“Every time I go to the bookstore, I always stop and get a coffee at the Starbucks inside.”

Perhaps you yourself have uttered similar declarations from time to time. But really, how important are these little “rituals,” especially when you’re already doing something that is fun or special by itself? Must we tack on additional tasks (particularly ones which involve “treating ourselves”) when the thing by itself, unadorned, is treat enough? Have we really turned into such self-pandering, self-absorbed, me-me-me assholes that even when we’re already treating ourselves we have to do it some more to make it feel “extra special”? Why don’t we see special things for what they are? I mean, you can wrap a present in the most beautiful wrapping paper in the world, but once the paper is gone, it’s forgotten in lieu of the gift itself. Similarly, I cannot wrap a fulfilling book club meeting in a sandwich wrapper and expect that the lunch will be the thing I take away from it. It would almost be offensive to think so.

And as it turns out, I did have a good time without going out to eat. In fact, we had a particularly nice lunch, and nobody really seemed to actually care what anyone else was eating, least of all me. The food was good (I knew it would be, because I prepared it myself), the conversation was better, and the book we’re reading – The Time Traveler’s Wife – is turning out to be excellent. And that’s what it’s really about, in the end.

For a Total Change of Heart: I urge you to find, analyze, and if at all possible destroy those little rituals that add an artificial sense of heightened enjoyment to an already perfectly enjoyable activity. Get back to the roots of it – what was it about that activity that drew you to it in the first place? Why do you go to the movies? It sure as hell ain’t for the popcorn. Would you still go to that bookstore if there wasn’t a Starbucks in the middle of it? Probably. Reconnect with what you’re really after when you set out to have a good time – everything else is superfluous.

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Don’t Be Like Oprah: A Lesson in Thinking Ahead

May 12, 2009

Obviously, Oprah’s been in the news lately regarding this whole bullshit KFC coupon thing. In case you’ve been living in a cave for the last week or so, Oprah announced on her TV show that she would be allowing every person in America to download a coupon good for a free two-piece grilled chicken meal with two sides and a biscuit.

Now, my personal viewpoints about KFC, the consumption of chicken, and the factory farming industry aside, this is not a bad deal, and as Treehugger.com pointed out, it’s hard to knock down the lady who’s trying to give people free food.

That said, this was a totally fucked up idea, and has turned into a “public relations nightmare” for Oprah and her show. Why? Two reasons:

1. As the animal rights activists have been pointing out ad nauseum ever since it happened, Oprah has done some pretty interesting (if not inspiring) work to expose the conditions of factory farming (including Tyson, the company from which KFC gets its chicken, and one of the most disgusting offenders of animal abuse in the industry). She also went on a 21-day vegan “cleanse” in the spring of last year, extolling both the physical and the spiritual virtues of eating a cruelty-free diet. Because of this work, she was named PETA’s 2008 Person of the Year and honored and congratulated by animal rights people all over the world. And now, as though none of those things had ever occurred, she’s suggesting – nay, advocating! – the consumption of factory-farmed chicken from a company notorious for its cruelty to animals. Oprah apparently thinks we all have really bad short-term memory, because I don’t understand why else she would agree to anything like this.

2. Apparently, many KFC franchises were expected to eat the cost of the free meals which is simply not practical, and in a lot of cases, impossible. Some franchises claimed that they didn’t even know about the coupons until customers started flooding their store waving the coupon about like a winning lottery ticket. And when these customers were necessarily turned away like freeloaders at a soup kitchen, did they eat there anyway? No. In most cases, they went elsewhere. In some cases, they stamped their feet and pouted. In a few cases, they RIOTED.

My God, we really are just a bunch of children, aren’t we?

Here’s the thing: I don’t actually blame Oprah for any of this. It’s very difficult for me to believe that she’s some evil mastermind trying to figure out a way to make a quick buck. Now, it wouldn’t surprise me if that’s exactly what she is, but I actually believe that she’s mostly genuine in her intentions. If she were not, she wouldn’t still be as popular as she was ten years ago. The masses can be kind of dumb, but they tend to catch on to things like this after a certain amount of time. I truly think that this stunt is the result of her marketers being overeager dumbasses.

But even if that’s the case, Oprah, as a sponsor of humanity (yes, dramatic, but not inappropriate), had a responsibility to consider the logical conclusion of this idea before signing off on it. She has a responsibility to do her own research, just as we all do.

So, for a Total Change of Heart: Don’t be like Oprah. Be altruistic, sure. Be generous as much and as often as you can. But for the love of all that is decent, don’t jump into something that sounds like a good idea before thinking about it first. Other than a CZ-75 semi-automatic pistol, thoughtful planning is among the best weapons you can keep in your arsenal, and it can defend you against any attacker. If Oprah had done her research, or at the very least thought about the implications of what she was doing, she wouldn’t be in such deep shit with everyone right now.

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